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Coca-Cola is buying sports drink maker BodyArmor - CNN
WebMar 25, 2024 · But Coca-Cola is also focusing on up-and-coming sports drink BodyArmor. The brand was created in 2011 by Mike Repole and Lance Collins (who were joined by the late Kobe Bryant as the #3 shareholder in 2013) positioned as a premium sports drink with no artificial colors or flavors and containing potassium and other electrolytes, vitamins … WebNov 1, 2024 · Matthew Heller November 1, 2024. Coca-Cola said Monday it had acquired full ownership of sports drink brand Bodyarmor for $5.6 billion, positioning itself to compete for market dominance with Gatorade. The acquisition is Coke’s largest to date for a brand, topping its purchase of Costa Coffee for $5.1 billion in 2024. sage green embroidery thread
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